Course Objectives

On completion of this course the participants are expected to

  • To equip students to understand Indian ethos
  • To design and formulate a strategy and implement the same effectively in an organizational environment
  • To assess the business environment and gain the ability to create sustainable competitive advantage to the organization
  • To enable to implement a strategy.


Elements of Indian ethos–union rather than dominion status of human beings–renunciation of self–laws of karma: Law of creation, Law of Humility, Law of Growth, Law of Responsibility, Law of Connection – Brain stilling, the Indian ethos for management–corporate Karma leadership (connecting company and cause, integrating, philanthropy into work environment)


Management ideas form Vedas, Mahabharata, Bible, Quran, Artha Shastra, Thirukkural, Kautilya’s Arthashastra. Indian Hertiage in Business, Management. Production and consumption–Ethics Vs Ethos, Indian Vs Western Management, Work Ethos and values for Indian managers–Relevance of value based management in global change–Impact of values on stake holders, Trans–cultural Human values, Secular Vs spiritual values, value system in work culture.


Introduction to strategic management–phases of strategic management – environmental scanning– Environmental scanning and Industry analysis External Environmental analysis–Environmental scanning–Identifying external strategic factors–Industry Analysis: Porter’s approach to industry analysis–stake holder analysis & Non–market strategy–categorizing international industries–strategic types–competitive intelligence–strategic audit–EFAS.


Organizational Analysis and strategy formulation Core and distinctive competencies– competitive advantage and firm resources–generic strategies and competitive advantage–determining the sustainability of an advantage–dynamics of competitive advantage and value chain–competing through business models–value chain analysis–industry value chain analysis–scanning functional resources and capabilities–strategic audit–SWOT–TOWS matrix–business level strategies–corporate strategies–portfolio analysis–corporate parenting–functional strategies–strategic choice–grand strategy.


Strategy implementation, evaluation and control Strategy implementation–Process of implementation–types of organizational structures–process of evaluation and control–types of controls–techniques of control–strategic information systems– competitive advantage to corporate advantage.

Learning Resources

  • Thomas L.Wheelen and J.David Hunger Concepts in strategic management and business policy, Pearson Education Limited, 2015.
  • Charles W.L.Hill, Gareth R. Jones, Strategic Management–An integrated approach, Cengage Learning, 9th edition, 2016.
  • David, Fred and Forest R.David, Strategic Management: A competitive advantage approach, concepts and cases, 2016.
  • Biswanath Ghosh, Ethics in Management and Indian Ethos, Second Edition, Vikas Publishing Housing Pvt.Ltd, 2009.
  • Swami Anubhavananda, Aryakumar, Ethics in management, insights from Ancient Indian wisdom, Ane Book, Chennai, 2000.

@ 2020 - 2021 Copyright, SRM Institute of Science and Technology (formerly known as SRM University), All Rights Reserved