UNIT I Introduction to Event Management
Role of Events for the promotion of Tourism; Types of Events; Concepts & Design; Event Management Team; Factors affecting Event Management.
UNIT II Planning an Event
Budget; Planning, staging & Staffing; Operation & Logistics; Safety & Security; Monitoring, Controlling & Evaluating an Event.
UNIT III Tourism Destination and Event Planning
Issues of tourism management, planning, image, perception and development of destination as a brand.
UNIT IV Event Marketing
Event Planning; Event Marketing – Issues and evaluation of events through case studies; Sample Event profile.
UNIT VMICE – A Grouping segment
Concept of MICE; Types of Meeting; Role of Travel agency in the Management of Conference; Key players in the industry; Role & Function of ICCA & ICIB; Trends in convention, Meeting & Expositions.
@ 2020 - 2021 Copyright, SRM Institute of Science and Technology (formerly known as SRM University), All Rights Reserved